Planning Out the Next Seven Days

Plan the next 7 days all at one time. It’s easier to be in the right mindset once a week than having to get back into it by starting from the beginning every day. Then mechanically work your plan. Most blogging software will even let you schedule your blog post to be published at a time of your choosing throughout the week. Eventually, you’ll want to take a bigger picture …

Get the Phone Ringing Right Away

As a small business you can’t afford to do Brand marketing, meaning marketing that only builds awareness rather than marketing that actually gets the phone ringing. Brand Marketing takes too long and can be very expensive. In the beginning, when you have a limited budget, stick to marketing that will get a response. Do something that specifically gets clients to call Now! Double check your marketing to see if your …

Study One Marketing Piece You See Today

You can learn more about what you should do from your own marketing based on what you see others doing. Pick out one marketing piece you see today and study it. Billboards, newspaper, online ads, social media, a junk mail piece, etc. Who placed the ad? Who are they trying to reach? What message are they using to reach them? Will this (or a similar) strategy help you reach your …