Happy Halloween! Use Holiday’s To Connect With Your Clients

Holiday’s are a great time to connect or reconnect with your clients or prospects. People’s attention is focused on whatever is happening on the calendar. When a holiday rolls around it’s a time to create an event or a simple message to reach out to them. Make sure you have a holiday calendar and plan far enough into the future to be able to create, print, or publish whatever materials …

Give People Something to Talk About

We always expect (or hope) people will start talking about us spontaneously. It doesn’t happen. I hate to break it to you but you and your business are probably not the topic of conversation. At least not yet… Give people something to talk about. Can you post a message on Facebook provoking a question where you are the best suited to answer? Can you take a hand written note or …

Set aside a Budget for Paid Advertising?

Do you have a dedicated budget for your marketing and advertising. Treat your business like, well, a real business. Leave the hobby behind. Set a budget and plan that budget wisely.  Use it only on the most effective ad strategies. Make sure your budget can be tracked and that it will bring direct responses back to you. Don’t spend scarce resources on generic branding that isn’t designed to bring in customers. Set …

Are You Neglecting Free Opportunities ?

Are there free opportunities you are overlooking  that will help build your business? Things like making phone calls to previous clients, posting free ads on Craigslist, flyers, phone calls to promote  word of mouth, etc. There was a kid I went to high school with many years ago that basically lived by the motto “If it’s free, it’s me!” When it comes to your marketing efforts that might be a motto …