Set aside a Budget for Paid Advertising?

Do you have a dedicated budget for your marketing and advertising. Treat your business like, well, a real business. Leave the hobby behind. Set a budget and plan that budget wisely.  Use it only on the most effective ad strategies. Make sure your budget can be tracked and that it will bring direct responses back to you. Don’t spend scarce resources on generic branding that isn’t designed to bring in customers. Set …

Are You Neglecting Free Opportunities ?

Are there free opportunities you are overlooking  that will help build your business? Things like making phone calls to previous clients, posting free ads on Craigslist, flyers, phone calls to promote  word of mouth, etc. There was a kid I went to high school with many years ago that basically lived by the motto “If it’s free, it’s me!” When it comes to your marketing efforts that might be a motto …