In honor of Halloween create a Holiday Marketing Calendar. Actually this should be incorporated into your regular marketing calendar but color-code it so the holiday’s jump out at you. People’s ears perk up when a holiday is mentioned. This can be especially good if you can plan a promotion of some type around the holiday.

In the US Thanksgiving is coming up. Then just weeks later Christmas and Thanksgiving as well as other holidays surrounding this time of year. Take some time today to begin creating a Holiday Marketing Calendar. Get something planned out for the remainder of this year. Then plan ahead for next year’s holiday dates.