First Rule: No arguing with yourself. Haha Are you winging it or are you organized? It really isn’t that difficult to organize yourself and be ahead of the daily fires rather than constantly putting them out. Stop everything right now and calendar a planning meeting with yourself or with your partners and key staff. Place […]
We all need someone that can teach us, make us stretch beyond what our current capabilities are and hold us accountable. Even if you are an entrepreneur, a solo-preneur, or a professional sales person you will gain much from having a mentor or accountability partner. What can you offer them? Seek our a mentor. But, […]
What is one thing, email, phone call, etc I can do today to encourage a referral from a current or former clients? So often we lose sight of our top priorities and get bogged down in the minutia of running a business. As you read this lean back in your chair, stretch your arms way […]
It’s Monday! Is your business a “wait and see business” or a “Make it Happen” business? In other words do you plan for success or are you hoping business will flow through the door with little to no effort on your part? Listen, nothing sustainable happens on it’s own. Get to it. What’s is on […]
Plan the next 7 days all at one time. It’s easier to get into the right mindset once a week than it is to jump in and out of your planning mindset every day. Once you are focussed on making your success plan you will be able to devote your total brain power into what […]
How are you keeping track of what marketing is working for you? It’s crucial that you know what is and isn’t working. When you are a small business you don’t have time or money to waste on marketing that doesn’t produce results. Track it. Track it. Track it.
In honor of Halloween create a Holiday Marketing Calendar. Actually this should be incorporated into your regular marketing calendar but color-code it so the holiday’s jump out at you. People’s ears perk up when a holiday is mentioned. This can be especially good if you can plan a promotion of some type around the holiday. In […]
Pull up your calendar right now. Pick a time when you can spend one hour this week studying a marketing principle. If this is your first time then plan on the first 15 minutes being a time you can choose what you are going to study. The other 45 min will be spent studying it. […]
Who are your clients? What do you know about them? Are they the right people that absolutely want your products or services? What can you do to understand your clients better and make sure you are targeting the right people with the right needs with the right marketing message?
Do you have a dedicated budget for your marketing and advertising. Treat your business like a real business. Leave the hobby behind. Set a budget and plan that budget wisely. Use it on only the most effective ad strategies. Make sure that budget can’t be tracked and that it will bring direct responses back to you. […]
