Sometimes we are seeking gold out in the world that we forget we may have gold in our own vault. If you have a database of past clients or even leads that never purchased from you that should be the very first source you use when seeking sales. If someone expressed interest in the past […]
What is one thing, email, phone call, etc I can do today to encourage a referral from a current or former clients? So often we lose sight of our top priorities and get bogged down in the minutia of running a business. As you read this lean back in your chair, stretch your arms way […]
As a small business you can’t afford to do Brand marketing, meaning marketing that only builds awareness rather than gets the phone ringing. Brand Marketing takes too long and can be very expensive. In the beginning, when you have a limited budget stick to marketing that will get a response. Do something that specifically gets […]
In honor of Halloween create a Holiday Marketing Calendar. Actually this should be incorporated into your regular marketing calendar but color-code it so the holiday’s jump out at you. People’s ears perk up when a holiday is mentioned. This can be especially good if you can plan a promotion of some type around the holiday. In […]
It’s Saturday! For many people this is the day they get to do something for themselves. They have worked all week and today they get to make their own decisions. Cater to them. Ask yourself… “where will your ideal customers or clients be today and what will they be doing? Once you determine this you […]
Do you have a dedicated budget for your marketing and advertising. Treat your business like a real business. Leave the hobby behind. Set a budget and plan that budget wisely. Use it on only the most effective ad strategies. Make sure that budget can’t be tracked and that it will bring direct responses back to you. […]
Ok, so we’re talking about a different kind of “free” than what is pictured here. We are talking about “no cost” promotion or advertising. Are there free opportunities you are overlooking you can do to build your business? Things like making phone calls, posting free ads on Craigslist, flyers, phone calls to promote word of mouth, etc. […]
