First Rule: No arguing with yourself. Haha Are you winging it or are you organized? It really isn’t that difficult to organize yourself and be ahead of the daily fires rather than constantly putting them out. Stop everything right now and calendar a planning meeting with yourself or with your partners and key staff. Place […]
What is one thing, email, phone call, etc I can do today to encourage a referral from a current or former clients? So often we lose sight of our top priorities and get bogged down in the minutia of running a business. As you read this lean back in your chair, stretch your arms way […]
Piggy-backing off of our delegation topic, create a company guide (procedures manual) to instruct others on how to do key activities within the organization. This will make the delegation process much easier. This is especially needed if you delegate the same tasks every few months to a new person (i.e. college interns). As you are […]
Family members, friends, college students (interns), etc. As often as possible get other people to do the every day tasks for you. Free yourself from the routine work of the business. This will allow you to focus on the more important, more involved tasks that have the bigger long-term payoff.
It’s Monday! Is your business a “wait and see business” or a “Make it Happen” business? In other words do you plan for success or are you hoping business will flow through the door with little to no effort on your part? Listen, nothing sustainable happens on it’s own. Get to it. What’s is on […]
Are you thinking like your clients think? In other words, what are their concerns? What are the benefits they are looking for from products or services like yours? If you will put yourself in your clients shoes from time to time you will be better prepared to serve them. By doing this you will see […]
Plan the next 7 days all at one time. It’s easier to get into the right mindset once a week than it is to jump in and out of your planning mindset every day. Once you are focussed on making your success plan you will be able to devote your total brain power into what […]
How are you keeping track of what marketing is working for you? It’s crucial that you know what is and isn’t working. When you are a small business you don’t have time or money to waste on marketing that doesn’t produce results. Track it. Track it. Track it.
As a small business you can’t afford to do Brand marketing, meaning marketing that only builds awareness rather than gets the phone ringing. Brand Marketing takes too long and can be very expensive. In the beginning, when you have a limited budget stick to marketing that will get a response. Do something that specifically gets […]
In honor of Halloween create a Holiday Marketing Calendar. Actually this should be incorporated into your regular marketing calendar but color-code it so the holiday’s jump out at you. People’s ears perk up when a holiday is mentioned. This can be especially good if you can plan a promotion of some type around the holiday. In […]
